2007 Sponsors

The Mad FORCs are pleased to announce the club's 2007 sponsors. Without their support the Mad FORCs would not be the great club that it is. We love these companies and we'd love it if you'd patronize them too.

Williamson Bicycle and Fitness continues it support of the Mad FORCs offering all the help a club could hope for to support members from beginner on up to advanced riders. Willy Bikes, as it's commonly known, is the premier bicycle shop in Madison, WI. With locations on East and West Washington Avenues there is a shop close by staffed by knowledgeable and friendly people just waiting to help you out.

Another long term sponsor, Planet Bike, returns again for 2007. Planet Bike produces great bicycle accessories from lights powerful enough for 24 hour racing to fenders to keep your ride dry and comfortable. The FORCs are excited to continue our relationship with a company as dedicated to advocacy as Planet Bike. We appreciate the support they give the club and all of cycling.

As anyone who mountain bike knows you get a little thirsty out on the dusty, hot trail. That is why the Mad FORCs are excited that Sobe continues to sponsor the team. There's nothing quite as nice as returning from a club ride to a cooler full of Sobe waiting to quench your thirst.

As everyone knows half the battle is looking good (and the other half is showing up for the ride or race). To ensure that the FORCs can win the style competition Madison's coolest outdoor clothing boutique, A Stone's Throw, continues to keep us looking fashionable yet ready for the outdoors.

However, sometimes a girl needs a little extra help in the fashion category. Luckily for 2007 Horny Toad is there to help. With a line of casual and fun clothing you can't go wrong choosing Horny Toad for the office or for around the camp fire. We're excited to add Horny Toad as a sponsor. If you'd like to check out their clothes stop in to A Stone's Throw. I bet you won't leave without something!

Mountain bikers get hungry and sometimes we all like to get together over pizza and talk about our last ride, our upcoming race or who has what new lightweight bike part. Thanks to long time sponsor Rocky Rococo we can hang out over pizza, pasta, breadsticks, salad and a pitcher of beer (or soda).

If you got a FORCs newsletter or postcard, saw our flyer, or picked up a brochure then you can see the great support the club receives from Bob's Copy Shop. If you went to UW Madison then you've probably been into Bob's Copy Shop a million times but you don't have to be in college to enjoy the fast, high quality service at Bob's Copy Shop.

Obviously the FORCs love to have a good time but that doesn't mean we don't have women who are serious about their training. Thanks to new sponsor Saris the FORCs will have access to the right tools for the job. Look for FORCs using the smoothest trainers on the market for warming up at races and for training inside during blizzards. In addition, watch out for FORCs using the best power training tool on the market, the PowerTap. There is no doubt that this season we'll be the ones training the smartest, riding the hardest and still laughing the most.

The Mad FORCs would like to thank all of our sponsors. We're looking forward to an amazing 2007 season!